Krones buys direct digital pack decorator Till

On 24 November, beverage filling and packaging equipment manufacturer Krones announced it has secured 51% of shares in another German company – Till.

The takeover has been motivated by the desire to gain access to technology Till has developed to digitally print decoration directly on to bottles and other containers - eliminating the need for packaging labels.

Volker Till, technical director of Till, says: 'Direct digital printing prevails in more and more areas, and will revolutionise the packaging market. The machines of Till offer a future-oriented alternative to conventional labelling. With Krones we have found a strong partner in the industry to increase the strong position of our technology in the market.'

Volker Till and the company's other founders will retain the remaining 49% of the shares, and continue to work on their modular printing systems with Krones. The sale does mark the exit of investors, like High-Tech Gründerfonds, which supplied the capital to help create Till in 2011; and is testament to the maturing of the Frankfurt-based firm's technology platform.

Integrating Till's digital print capability into its technology portfolio will increase the options Krones can offer when selling its equipment, especially for clients in the beverage segment.


This article comes from Digital Demand World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.