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Why Attend

If you are a brand owner or retailer...

Your QR code, your recyclability claim, your digital product passport — all of them begin with a print decision somewhere in your supply chain. This event gives you the independent, peer-led intelligence to know what questions to ask, what decisions are yours, and what you can reasonably delegate to your converter.

You’ll leave with:

  • A clear picture of your PPWR obligations and what they mean in practice for your packaging briefs
  • An understanding of the converter vs brand data ownership debate — and a position on where you stand
  • Case studies from brand peers who are already navigating hybrid print, short-run digital, and connected packaging
  • Contacts in the supply chain who are solving the problems you’re being asked about.

If you are a converter...

Variable data. QR codes. Digital product passports. Hybrid production lines. Your customers are asking about all of it and the answers are coming out of your production decisions. This event is where you get ahead of the brief rather than respond to it.

You’ll leave with:

  • A clear view of which data obligations are yours to own and which belong to the brand
  • Investment guidance on hybrid digital integration — when the economics work and when they don’t
  • Practical intelligence on PPWR’s impact on substrate, ink, and process choices
  • A network of brand owners who are ready to work with converters who understand the new agenda.

If you are an equipment, ink or substrate supplier...

Your customers are being asked questions about compliance, data, and hybrid integration that go beyond the spec sheet. This event is where you hear those questions directly — and where you demonstrate that you have answers, not just products.

You’ll leave with:

  • Direct access to brand owners and converters working through real purchasing decisions
  • A first-hand understanding of how compliance and data requirements are reshaping the brief you receive
  • The opportunity to shape the agenda — through sponsorship, speaking, or participation in round tables.