Georgia-Pacific Designing for Digital

In advance of this year's Digital Print for Packaging US, Smithers Pira had the opportunity to speak with Chris Knecht, Commercial Lead and Product Development Manager at Georgia-Pacific Digital Solutions to gain more insight on his background, Georgia-Pacifics digital journey and more.

With over 30 years experience in gravure, flexo and offset pre-press, print tooling and print for packaging - Mr. Knecht has been instrumental in the development of product offerings, paper testing and design and pre-press standards for digital inkjet print for packaging. He has been on the ground floor with GP and their implementation of the first HP T400 and now the first and only HP T1100 in North America. Chris leads a team of Creative, Design and Print professionals to bring solutions to the consumer packaging market.

Smithers Pira: Can you give us some background about your own personal journey in digital print?

Chris Knecht: I first discovered digital print for packaging at a trade show over 20 years ago. At that time it was slow and expensive but promising. I knew instinctively that this technology could change our industry but needed better ink delivery, faster press speeds and and more realistic unit cost. Fast forward to today and digital print is on the cusp of a total industry transformation.

Smithers Pira: What are most exciting developments you are seeing?

Chris Knecht: I am most impressed by the acceptance of the CPG’s of the technology. They are truly understanding the potential.

Smithers Pira: Can you share anything about GP’s digital journey and where the company sees the potential for this technology?

Chris Knecht: GP has done and continues to do extensive R&D around digital print and the potential. We are very excited to be on the ground floor of this industry transformation.

Smithers Pira: Your presentation is on ‘designing for digital’ can you give us a short summary of the key considerations for a digital packaging project from a design perspective?

Chris Knecht: The primary consideration for design for digital is creativity – the creative mind is no longer limited by the restrictions of an analog press. Imagery and communication comes to life.