How digital print is driving growth in flexible packaging

Digital printed labels and packaging is a $13.2 billion market, and whilst the label sector is mature in some regions due to being an early adopter, there is very strong growth in the flexible packaging market as new presses come to market and converters look to provide new services.

The growing demand for flexible packaging comes from its use in many applications; the ability to use clear films that display the product is an important factor in the trend towards pure and fresh foods. In addition to the demand for flexible packaging, customers are also looking for short runs, versioned products, high-quality decoration and improved cost-efficiency

At Digital Print for Packaging Europe this December, there will be a session dedicated to how digital print can drive growth in labels, and flexible and rigid packaging. The session looks to provide attendees with not only the latest knowledge about the technology for flexible packaging, but also the potential benefits for brands, converters and equipment providers.

Frank de Jonge of ARMOR Industrial Inks Lab will discuss inkjet-ink for printing on flexible packaging, providing details of a real-life success story, Ofer Nir of Velox will present on the power of digital decoration for mass production, Elsa Callini of ebeam Technologies will look at the solution for safe printing on food packages and Nils Herrmann from HelloFresh will discuss his experience with digital print. Other presenters in the session include Christiansen Print, Thimm Display, Hapa and Xeikon.

Make sure you stay ahead of the curve and in front of the competition by learning from key experts this December. Previous attendees described the conference as "an excellent event that highlights where the future of packaging is headed and what it can do now in satisfying the ever changing demands of customers", so can you afford to miss out?

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