Ahead of their presentation at Digital Print for Packaging Europe this December, we spoke to Lauri Järvinen, Technical Marketing Manager at Metsä Board to get his view on the importance of digital print in the packaging space, the latest technology developments in the digital printing market and more.
Why are you interested in Digital Print for Packaging?
Digital print technology is evolving at a rapid pace and forums such as this are ideal to meet a cross section of experts and share different ideas. Of particular interest is how digital print and packaging materials can combine to improve product presentation, brand protection and security.
What are the latest technology developments in digital printing?
Metsä Board recognise a need to fully embrace the concept of ‘digitality’ and understand that this is not just about printing. Our view is that the perspective should be widened to include the whole packaging value chain, from design to box making. Ultimately ‘digitality’ brings added value to the packaging production process in terms of personalisation and speed to market.
From a purely technical perspective digital printing will evolve further in respect to quality and production speeds and we will see more of digital printing being used as a hybrid solution, where it is added as an enhancement after another printing technique.
How do you think brand owner adoption will change in the next 5 years?
Brand owners are definitely more aware of how ‘digitality’ can help them differentiate from the competition, be faster to market and provide opportunities to better interact with the consumer. As a result, we are expecting a rapid rate of adoption of digitally printed packaging over the next 3-5 years.
What are the main challenges the industry is facing and how do you think this conference can overcome them?
Today digital printing has been developed to offer an optimum solution for short runs in folding carton and corrugated packaging manufacture. However in both these sectors the real emphasis is on production efficiency. Therefore the industry as a whole needs to recognise that for short-run paperboard based packaging manufacturing to grow, other aspects such as effective die cutting, folding and gluing all require effective solutions.
Can you provide a brief summary of what your presentation will cover and why it’s important for delegates interested in Digital Print for Packaging to attend?
Today digital printing is challenging the whole packaging value chain, from design to box making. For the packaging industry it is essential to develop an overall process for digital packaging production, utilising the best know-how of various parties.
We can foresee that the fastest growth for digital printing will be in corrugated board printing with digital inkjet being the dominating technology.
In terms of folding cartons, and graphical applications, electrophotography is still the main technology. However we believe that gradually inkjet will gain more share of this sector.
Consequently, Metsä Board anticipates the demand for fresh fibre based folding boxboard and linerboard to grow for digital end-uses. As the use of digital techniques increases, the company is continuing to develop suitable paperboard printing surfaces working with a network of digital experts.
Lauri Järvinen will be presenting on 'Developing paperboards with a network of digital experts' as part of the 'How Digital Fits into the Packaging Supply Chain' session on Wednesday 7 December 2016.
Click here to view the full 2016 programme >>