Ahead of his presentation at this year's Digital Print for Packaging Europe, we sat down with Mark Stephenson, Product Manager - Digital Printing and Press Systems of Fujifilm to discuss industry challenges, innovation, brand owner adoption and more.
Why are you interested in Digital Print for Packaging?
I love focus. Print has so many diverse segments and its good to see a programme that aims to deliver something specific. I’ve dozed or daydreamed my way through many “filler” presentations at conferences where this has not been the case. Digital Print for Packaging looks set to deliver exactly what it says on the tin or bottle or carton or pouch.
What are some of the most innovative things happening in the industry?
There’s a huge amount of activity around inkjet printing at the moment - we haven’t seen even half of what is just around the corner. And it’s not just about jetting ink: food, life sciences and additive manufacturing, to name just a few areas, are developing innovations in jetting technology that have far reaching benefits across many processes.
How do you think brand owner adoption will change in the next 5 years?
I can see more collaboration between brand owners and all stages of packaging production. Brand owners are already switched on to the emerging technologies that are enabling new and exciting applications. The team working required to push this trend forward will mean a blurring of the lines between suppliers of materials, equipment and consumables, printers and converters and the brand owners themselves.
What are you most looking forward to about attending and speaking at this year’s Digital Print for Packaging event in Berlin?
I’m basically greedy and very hungry all the time. I want to gather information and knowledge wherever I am so I’ll be binge learning at DPP. Speaking at the event is a bonus session where I’m hoping for lots of feedback, challenges and interaction.
What are the main challenges the industry is facing and how do you think this conference can overcome them?
There’s no shortage of technological advances relevant to the packaging industry. The biggest challenge is choosing the correct technologies to provide functional, attractive, cost effective and sustainable applications. DPP is providing a forum that brings together the people who can make these applications work.
Mark will be presenting on 'High quality inkjet printing for folding carton production' as part of the 'What technology is right for my application' session on Day 1 of the conference.
View the full programme here >>