Tesco PLC, Twinings, Mars, KURZ and Ernst Roeser are just a few of the speakers confirmed to present at Smithers Pira’s Digital Print for Packaging Europe 2015

Smithers Pira is pleased to confirm the programme for another must attend Digital Print for Packaging conference, taking place at the Melia Berlin Hotel in Berlin, Germany on 8-9 December 2015.

Whether you’re a product marketer, packaging developer or brand manager, you will have heard about digital print, but how much do you really know about harnessing the technology? The ‘digital print revolution’ is well underway and we have seen a number of successful campaigns executed such as ‘Share a Coke’ and more recently IRN-BRU’s “Bru’s Your Clan” campaign. It is time to re-evaluate the role of packaging and its contribution to brand equity. This is a prospect that is both exciting and daunting for the packaging industry.

Despite common misconceptions, digital printing is becoming increasingly cost-effective and offers the same standard of quality as more traditional printing methods. Companies of all shapes and sizes are beginning to recognise its potential, and those who don’t get on board are likely to get left behind.

Digital Print for Packaging Europe 2015 has been tailored by an expert advisory board including representatives from Unilver, Smithers Pira, Xeikon and PrintPromotion, with the aim to guide market leaders through new technologies available across an increasing number of substrates, address the potential for brand owners and packaging manufacturers, and help those involved to choose the right equipment and implementation strategy for their digitally printed packaging.

Experts from across the packaging supply chain in Europe and beyond join the speaker line-up this year, including Xeikon, ArjoWiggins, CEWE, KURZ, CS Labels, KBA-Kammann, Amberley Adhesive Labels, Twinings, Tesco  Mars and PrintForm.  The programme will deliver sector-specific exploration of the opportunities and challenges of digital print in packaging across the supply chain. We will hear real time case studies on successful and profitable implementation, but also on company-wide concerns and limitations halting adoption for some key industry brands; while other talks will address digital printing as a future part of mainstream packaging, exploring substrates such as metal, glass, corrugated and rigid plastics.

This information will be provided through a series of strategy-based analysis, end-user case studies, end-to-end supply chain panel discussions and round tables- backed up by an audience voting system which will allow speakers to respond to audience survey results and deliver on-point key takeaways.

NEW for 2015, a pre-event workshop is also available on “3D Printing for fast consumer goods packaging”. Workshop leader, John Hauer, CEO of 3DLT will be joined by some fellow industry leaders to run the workshop on the afternoon of 7th December. The aim of the workshop is to address the key opportunities for the packaging industry to prepare for global utilisation of 3D printing technology across many more industry sectors including packaging, and equip the supply chain with the knowledge to plan now for “The Global Upheaval That’s About to Occur”

Whether you’re considering digital print for your business, looking to meet with the top decision makers in the packaging and print industries, or would simply like to know a little more about this increasingly popular printing method, this event will provide you with all of the answers.