New Sun inks aim to break vendor lock-in model

Sun Chemical is looking to disrupt the market for digital print consumables with its Streamline inks.

Launched on the US market on 5 January, these are designed to be fully compatible with wide-format digital presses made by a number of equipment suppliers. The Streamline range is being marketed as a cheap alternative to inks bought through vendor lock-in arrangements from the original equipment manufacturer that do not compromise quality.

Streamline inks are intended to compete in the rapidly maturing areas of large-format digital advertising print for products like, billboards, vinyl banners and wraps for buildings or vehicles. Sun says they are compatible with wide-format presses made by Agfa, EFI, Epson, HP, Mimaki, Mutoh, Roland and Sieko.

Penny Holland, the vice president for marketing Sun's inks in North America, explains: 'Many digital printers often do not realise that there are alternative products available in the market and believe that swapping inks is too risky or complicated.

'With products like our Streamline range of OEM-compatible digital aftermarket inks, Sun Chemical makes the process of changing ink suppliers safe, fast and financially beneficial. Not only that, but they get the additional backing of our world-class customer support.'

This assistance will be directed through Sun's customer support centre.

This article comes from Digital Demand World, which provides exclusive news and analysis on developments in digital print trends, markets, and technologies.