This free event takes place on Wednesday, March 26th at 14:00 GMT | 15:00 CET

Reserve your spot now! 

Digital print has long promised transformation and strong adoption but has yet to fully deliver on its potential. Achieving success at scale requires a strategic approach, starting with a focus on supply chain optimization and tangible, achievable benefits rather than looking at the print shop floor in isolation. Engaging key stakeholders within brand and converter organizations—those who directly benefit from digitally printed packaging—is essential to driving adoption. The goal is customization at scale, unlocking new opportunities for brands to connect and engage with their consumers. This session is a co-presentation whereby HP Industrial Print (Amir Raziel) and Esko (Jan De Roeck) explore collaboration and platform integration to provide an innovative solution that enables businesses to leverage digital print technology effectively and realize its full potential.

• Impact of digital printing on the packaging and label supply chain 
• Digital print offers transformative potential but requires strategic implementation 
• Supply chain optimization and tangible benefits are key to successful adoption 
• Digital print technology enables businesses to achieve customization at scale, unlocking new opportunities for brands to connect with consumers