Register now

Agenda

Digital Product Passport Lab Tour
Explore the Digital Product Passport – Live at the osapiens DPP oLAB

See the Digital Product Passport in action during an exclusive one-hour tour of the osapiens DPP oLAB. Explore how a DPP is created and accessed via QR code and GS1 Digital Link, how product data moves across the supply chain, and how the printed data carrier connects to the digital infrastructure behind it.

1:00pm Coach transfer from hotel
1:30–2:30pm DPP oLAB tour
2:30–3:00pm Return transfer

Free for conference delegates. Places strictly limited.

What you will see...
  • A live digital product passport created, linked, and accessed via QR code and GS1 Digital Link
  • How product data is structured, stored, and made available across the supply chain
  • The relationship between the printed data carrier on-pack and the digital infrastructure behind it
  • How the osapiens HUB Agent Factory powers the Product Compliance solution automating data checks and keeping every passport audit-ready
  • A demonstration of how the DPP standard will work for packaging categories when regulation comes into force
Workshop: Bubble Burst
From Briefing to high-touch Packaging

In this active workshop, Uwe Melichar and Ulrike Quirmbach address the challenges in packaging development, from the initial concept to the product on the shelf.

They focus on process control, communication, and opportunities within the printing and finishing industries. Accompanying this, best and worst-case scenarios are presented that invite discussion between brand owners and converters.

The goal is to motivate better and smoother collaboration for demanding packaging projects.

Welcome Networking Reception
Registration and networking coffee
Chair's Welcome
SESSION 1 – Print in a Data-Driven World: Markets, Compliance & Connectivity
Packaging Market Outlook 2027: Trends Shaping the Future of Print
  • Updates and Innovations in the Digital Print for Packaging sector
  • Market data from new Digital Print for Packaging to 2030 Report
  • Then longer term (10 years digital print forecast)
  • Why progress is slow – actions to accelerate adoption to benefit supply chains
  • AI in digital packaging – what are the benefits to brands, converters and suppliers?
  • Changing business models of label and packaging producers

Jon Harper Smith | Associate Consultant , Smithers
Printing for the PPWR Era: Connecting Compliance, Data & Production
Daniel Dünnebacke, Osapien
Intelligent Packaging: How Brands Can Activate the Channel They Already Own
  • Learn how regulation (GS1, DPP) can drive differentiation — and what this means for variable data workflows and print operations
  • Explore the ROI of direct brand-to-consumer engagement through packaging — and how AI-driven process optimization reduces waste from design to shelf
  • Analyze how early adopters are reshaping supply chain transparency and the printer's role in owning data liability across production
  • Understand why intelligent packaging is becoming your most valuable marketing channel — and how hybrid print strategies enable agile, cost-effective execution
  • Discover how to reclaim first-party consumer data — and why printers and converters are now critical partners in data accuracy and integrity
Claudia Friedrich, Packaging Manager, Heading up Competence Center Packaging, GARDENA Division
Thomas Vollmuth, Head of Brand Owner Management at Koenig & Bauer Kyana
Networking break
One QR Code to Rule Them All: How to apply Dynamic GS1 Digital Links at Line-Speed
  • Understand how GS1 Digital Link QR codes connect packaging with dynamic digital content
  • See how the STI Group applies serialised codes directly on folding cartons and corrugated packaging
  • Learn how laser-sensitive coating and CO₂ laser marking enable high-speed, consumable-free marking
  • Discover how the info.link platform manages variable, batch-specific and multilingual information
  • Experience the different applications by yourself whilst scanning the demo box
Christoph, Founder, Info.Link
Claudia Rivinius, Marketing Director, STI Group
Every Box Becomes a Data Asset: How Unique Digital Identities Are Transforming Corrugated Packaging
  • The real value of digital product experiences for corrugated board and box manufacturers
  • Practical use cases and production workflows: how unique IDs increase efficiency and reduce waste
  • Connecting the full box lifecycle: from production through to the consumer with data-driven intelligence
  • How a single identifier enables smarter operations across the corrugated value chain

Michael Froschauer | Expert Product Mgmt Digital Workflows, BHS Corrugated Maschinen- und Anlagenbau GmbH
Session Q&A
Networking lunch
The challenges and best practices of sharing Serial Numbers with your retailer
  • What brands can learn from three years of real-world experience sharing serial number data with Amazon Transparency – including where implementations succeed and where they can go wrong
  • How to build the right processes and internal ownership to improve serial number accuracy and support reliable data exchange with retailers
  • Why managing serial number data as close as possible to the point of code generation can make a significant difference – and what this means for packaging and production workflows
  • How brands can identify, troubleshoot and correct serial number data issues when mistakes occur
  • Practical best practices for building a more resilient approach to data exchange as connected packaging and information sharing across the supply chain continue to grow

Lior Krasnovsky | Tech Business Developer, Amazon
SESSION 2 - The AI Imperative: An Expert Exchange
The AI Advantage in Packaging: From Workflow to Intelligent Production
  • Defining AI in print workflows: Understanding where it delivers value today across the packaging supply chain
  • From artwork to production: How AI is transforming print operations beyond compliance—workflow automation, production optimization, and supply chain intelligence
  • The business case: Lower costs, faster lead times, and more intelligent production for printers, converters, and brands

Lee Metters | Independent Consultant
Can AI Read Your Packaging Better Than You Can? The Future of Compliance Checking for Packaging and Labels
  • Why traditional, manual compliance processes struggle to keep pace with changing regulations, growing portfolios and faster approval timelines 
  • How AI-assisted compliance checking can reduce errors and risk, streamline approvals and accelerate speed to market 
  • Practical applications and implementation considerations for AI, and the future of intelligent packaging compliance for brands and packaging manufacturers

Jan De Roeck | Marketing Director, Industry Relations and Strategy, Esko
Fireside Chat: From AI Promise to Packaging Reality
Lee Metter and Jan de Roeck explore where AI is delivering measurable value today, where the limitations remain, and what brands and converters should be preparing for next — followed by audience Q&A.
SESSION 3 - Digital Where It Matters: Smarter Packaging Workflows
Print Only Where the Data Matters: Why Packaging Does Not Always Need to Go Fully Digital
  • Why full digital packaging isn't always the answer – and when selective digital makes better business sense
  • How to add compliance data, QR codes and traceability where it creates real value without unnecessary complexity
  • A converter-first perspective: retrofitting capability on existing flexo and web-fed lines
  • Navigating PPWR and DPP requirements without excessive capital investment
  • Production economics that actually work in the real world

Simon Goldsack | Selective Digital Packaging Advisor, Goldsack Consulting
Waste Starts Before the Press: How Connected Artwork and Color Data Reduce Waste from Design to Shelf
  • Creating clarity in complex color and packaging production environments
  • Practical strategies for digitalization and process optimization
  • Improving color consistency across brands, agencies, and print providers
  • Lessons learned from real-world implementation projects
  • Aligning people, processes, and technology to achieve measurable results

Peter Schöffler | Senior Consultant , GMG GmbH
Networking break
SESSION 4 - The New Economics of Packaging Production
The Hybrid Digital Stack: Combining Analogue and Digital Print for Smarter, More Agile Packaging
  • How combining analogue and digital print can create more agile, efficient and brand aligned packaging production
  • Where hybrid production can support changing product lifecycle management requirements
  • How brands and packaging manufacturers can use hybrid workflows to respond to growing market demand for shorter runs, greater variation and evolving packaging requirements

Allan Bendall | Project and Account Manager - Digital, Sun Chemical
Breaking the Cost Curve: Industrial Digital Printing for Flexible Packaging
  • Discover how Sealed Air's 5540 digital hybrid press is redefining the economics of flexible packaging, making shorter runs, reduced waste and industrial-scale production possible without the traditional cost premium
  • Learn how brands can combine sustainability, late-stage personalisation and supply chain agility while lowering total cost of ownership through industrial digital production
  • Hear a real-world customer/converter case study demonstrating how industrial digital printing has been implemented to improve flexibility, reduce inventory and unlock new commercial opportunities

Samantha Murphy | Strategic Marketing Manager , Sealed Air
Panel: Scaling the Next Generation of Packaging
  • What are the biggest opportunities and challenges shaping the future of packaging—from regulation and sustainability to AI and digitalisation? 
  • Which innovations are ready to scale today, and which still need stronger business cases or greater industry collaboration? 
  • What should brands, converters and suppliers prioritise over the next five years to remain competitive in a rapidly evolving market?
End of conference