Liz Logue became EFI’s VP of Inkjet Customer/Brand Engagement and Strategy in 2019, a new role focused on helping EFI’s digital corrugated customers engage with brands. Logue’s work helps drive market awareness about digital printing and value it brings to the consumers. She also researches and develops strategies to extend EFI’s inkjet technology portfolio into additional new markets that can benefit from the and continuing analog to digital transformation in print manufacturing.
Prior to taking her current role, Logue was Vice president of Corporate Business Development, and Ink Jet strategy at EFI. In that position, she was responsible for planning, market evaluation and execution behind strategic M&A and new market development activity. Her work has included directing or assisting in EFI’s strategic moves into ceramics, textiles and corrugated packaging, working with engineering, ink and software teams to implement the correct solutions for target markets.
Prior to joining EFI in 2008, Logue worked for 10 years in various roles at IT Strategies, a specialized strategic consultancy company focused on the digital print industry. In her roles she advised hardware, ink and software vendors on corporate, product and M&A strategy. She also managed research initiatives, maintained industry relationships and kept abreast of the latest technology developments.
Logue, who lives in the Boston area, has a BA in marketing and finance from Simmons College. She has traveled extensively throughout Europe and Asia and is a frequent speaker at industry events.