Digital printing has affected nearly every industry it has come into contact with; the fashion industry is no different. From its conception in the early 1990s, digital printing has vastly improved leadtimes and productivity, cut down on the use of resources and company finances, and aided many designers and entrepreneurs in turning their creations from an abstract thought to tangible works in the matter of mere minutes. It is no wonder that the fashion world has taken an immediate liking to this technology using it in various ways across the industry. In my presentation, I plan to explore the rise of digital printing within the industry and particularly, how it has affected the Lilly Pulitzer brand. I will demonstrate how this industry tool has increased productivity for Lilly Pulitzer, improved workflow, decreased the use of company funds and resources and overall improved brand optimization. Attendees will get a firsthand look at how our brand utilizes this tool through sampling, color mixing, and layout review. The challenges and restrictions for the LP brand specifically will also be discussed.
Margaret Getty | Senior Associate of Woven Fabric and Trim Development, Lilly Pulitzer ®
