We are in an era where traditional marketing methods are facing challenges to attract and retain consumers. The target consumer is now inundated with more options, delivery methods, and multi-channel advertising. Yet, the store shelf remains a strong distribution channel and has become even more competitive. Therefore, product packaging plays an even more crucial role in capturing the attention of consumers and driving sales in retail environments.
A new on-shelf strategy is an innovative approach to product packaging that is designed to increase product visibility, attract customers, and ultimately drive sales.
Digital printing concepts that will equip marketers and product owners with additional tools to become more competitive in this environment will be presented. Different approaches to on-shelf strategy will be discussed, including the use of one-of-a-kind designs, materials, and personalization. Additionally, the various benefits of this new on-shelf strategy, such as increased brand recognition, improved customer engagement, and increased sales will be shared.
Heidi Chambers | Business Development & Brand Manager, Labels & Packaging, HP Inc.