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Agenda

The 2021 agenda included experts from FiberLean, Eastman Kodak, Polytype, The BoxMaker, and more. Speakers discussed industry-leading topics, such as: packaging design challenges, sustainability, attractive packaging, inks, the supply chain, packaging compliance, and much more!

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Registration, Breakfast, and State of the Industry
Registration Opens & Continental Breakfast
Welcome & Opening Remarks
Opening remarks by: Brittany Onslow, Conference Producer, Smithers
 
Session I: Branding for the Future: The Digital Age of Print
> Session Description <
In the opening session of Digital Print for Packaging, leading brand owners will discuss the changing landscape of packaging, and how digital printing is providing new opportunities to leave a lasting impression on consumers.
Circular Packaging: Sustainability Breakthrough
How digital print needs to be prepared for new materials, designs and textures of the substrates.  I would link it to the non-wood biomass Industry creation and new innovation that is happening.
Keenan Thompson | Global Director of Innovation - Operations, Phillip Morris
Overdressed & Underprepared
Brent Lindberg, Founder and Head of Curiosity, Fuseneo
People all over are relying on e-commerce more and more to get what they need. But in some ways the industry is still far from maturity. When it comes to packaging, there is a lot of opportunity for brands to do more with less. For instance, how do we keep fragile products in one piece, without using 50 pieces of padding material? Questions like these are a major focus for brands, packaging design firm Fuseneo, as well as major retailers like Amazon. 
Brent Lindberg | Head of Curiosity & Founder, Fuseneo
The Unboxing Experience
With increased online purchases – The consumer experience is now a journey
COVID has changed how we buy and engage with brands. Amazon is now one of the leading fulfillment companies, rivaling UPS. Without the in-person engagement, brands have to find new ways to educate, and maintain their relationship with their consumers. At the same time, they need to meet sustainability targets and match the values of their consumers. 
In this highly interactive presentation, participants will:
  • Learn about the changes in consumer behavior. 
  • Discover of how brands large and small shifted to on-line and moved past packaging logistical challenges.
  • How QR codes became a thing again and how it can be leverage din packaging.
  • Discover available resources for designers and manufacturers to help build a working model for knowledge sharing and highlight supplier's success stories.

Shoshana Burgett | Founder , Pink Elephant Productions, Colorkarma
Networking & Coffee Break
Session II: Packaging Requirement Compliance
Panel: Growth in E-Comm – Packaging Requirements, Sustainability and Design with On Demand Printing
Panelists Include:
  • Dominika Minarovic, Co-Founder, BYBI Beauty
  • Mac Anderson, Co-Founder & Chief Marketing Officer, Cleveland Kitchen
  • Lauren Simonelli, Co-Founder/CPO, ThreeMain
This panel will address e-commerce, packaging requirements that have evolved during the pandemic, how design changes packaging and how sustainability in factored into design. We will specifically call out sensitive products such as baby diapers and facial tissues, and how some products have their own requirements.
How does using digital print change the way you design your packaging?
What are some of your sustainability goals for packaging across your product portfolio?
When it comes to personal care products, how does packaging design change per product?
 
Pet Food Industry Requirements
Panel: The Future of Packaging Requirements and Potential Challenges
Panelists
  • Michael Pinchiaroli, Global Package Development – Sexual Health & Wellness Business Unit, Church & Dwight Co. Inc.
  • Steven MacMaster Sustainability Controller, Impact Snacks
  • Divya Gugnani, Co-Founder & CEO, Wander Beauty
  • Shannon Moore, Lead Packaging Engineer, Global Innovation and Nutrition, Kellogg Company
As sustainability goals and packaging materials evolve, how will packaging requirements change? Where are the potential challenges when changing materials for your packaging? How do products change the way we package? Where do consumer demands and insights factor in?
Lunch Break
TRACK ONE
Session III: Supply Chain and Workflow
> Session Description <
This session will address how to speed up the supply chain process, what do brands needs to get their product to market and how can the digital print industry help?
E-commerce: Deploying online technology that simplifies the sales process and feeds your digital print que 24/7
With face to face communications with your customer still questionable, technology can play a generous role in keeping your customers close to the hip. Fully customizable web solutions added to your website can make your customers lives easier while they work through the pandemic themselves. Create web 2 print ready files with some of the latest e-commerce technology on the market. This presentation will help those packaging companies considering an e-Commerce s o l u t I on to understand more of the benefits and the process from a developer’s perspective. The costs, timelines and requirements of making the commitment to selling paperboard packaging and folding carton products online. We will discuss the new marketplace, the options of creating a B2B vs B2C web portals and will also demonstrate low costs web-based solutions that will help guide that decision to align your sales strategy for a positive ROI.
Kerry Drake | Vice President Sales & Marketing, PXI DIGITAL
Digital Embellishments - The "Stimulus Package" for the Print Industry
Description
Ed Wiegand presents an educational session on a unique & compelling digital print embellishment technology that:
  • Compliments, not replaces, printing  assets
  • reduces operational costs
  • offers a new & value-added capability (without having to buy a new press)
  • vastly increases your company’s speed-to-market
 
Deliver more to your existing clients and attract new label & packaging clients. And achieve the resiliency for your business to survive and prosper during times of uncertainty.
 
Session attendee take aways:
  1. Identifying today’s trends driving change for increased agility in the print industry
  2. How digital embellishments extend the life print assets
  3. Demonstration of how a job is processed and the stunning output results
  4. The impact of significant Time and Cost reductions
In closing, you can’t afford to be just good enough. Through Ed Wiegand’s presentation, you will learn how to excel in the print world by leveraging the digital print embellishment platform.
 
Ed Wiegand | President, JetFx
New Coating Development Supporting Digital Print for Packaging
FiberLean® on Top is a new way to make White Top Liner, and other two-layer papers, through a novel application of a coating in the paper machine wet-end. The “wet-end coating”, a new unit process in paper making, is made possible through use of microfibrillated cellulose (MFC) as the binder in a high mineral content coating. Our aim is better quality white printed boxes at lower cost. After extensive trial work in lab and pilot scale we know that once the coating has been applied and dried, the MFC-mineral composite coating has ideal properties to cover a dark rough base with a white layer suitable for printing. However, MFC likes holding on to a lot of water, creating real challenges to make the application process work practically, especially at high speed.

The high viscosity of MFC suspensions make them unsuitable for use in conventional coating processes. Unlike conventional coating binders, MFC is creating a fine fibrous network, physically entangling the mineral. This is what makes the applied coating stay on the paper surface, even when the coating is applied wet-in-wet at relatively low solids. The unique ability of the MFC-mineral coating to “hold-out” this way has inspired us to work on sorting out the many practical problems associated with making high-speed wet-end coating work in practice. Inspiration also came from our test printing in aqueous inkjet at a major printing equipment manufacturer. This proved that FiberLean on Top coated White Top Liner can reach a given print density at significantly reduced levels of ink, with excellent print definition and without the smearing issues often associated with conventionally coated papers. Thus, the new wet-end coating method is an excellent fit for digital print for packaging. The FiberLean® on Top project has recently focused on making the wet-end coating process work in high-speed paper making. No less than 10 full days have been spent on high-speed pilot machines in North America and Europe.
Per Svending | FLoT Project Leader, FiberLean Technologies Ltd
TRACK TWO
Session III: Inks – What is the real deal?
> Session Description <
This session will address a better understanding between conventional and digital. What are some of the misunderstandings about conventional and digital? Where is the confusion and what are the challenges and benefits?
Inkjet printing on flexible plastic films: mixing oil and water
For a variety of reasons, including health, safety, environment and cost, the printing industry, especially in flexible food packaging, has been trending toward water-based printing systems. Unlike most paper-based substrates, flexible films are hydrocarbon-based and water-repellant, which makes it a challenge to achieve adequate wetting and adhesion with water-based inks. In this presentation, we will briefly review the factors driving and influencing digital package printing in general and provide an overview of the various digital printing technologies that are available today for printing on thin, flexible films. We will describe an all-aqueous system of primer, inkjet inks, and post-coatings that can be used for either surface or reverse printing of plastic labels, flexible packages, and vinyl wall coverings at production speeds of up to 200 meters per minute. Kodak recently partnered with New Statesman Media to survey consumer goods leaders on the factors driving their choices in package printing. Not surprisingly, print quality is considered “table stakes”, followed by shorter print runs and personalization. Other important considerations are new branding opportunities, faster time to market, sustainable packaging, and improved customer engagement.
Douglas E. Bugner, Ph.D. | Chemistry Director, Digital Print Materials R&D, Kodak
Just What You Need: Inline Priming for Aqueous Inkjet Applications
Also Featuring:
  • Graham McLachlan, Sales Marketing Director, Simply Inkjet
High-speed aqueous inkjet printing opens up new market opportunities, including responding to the growing demand for versioning and shorter runs. The substrate requirements for each job and additional inkjet surface preparation lead to trade-offs in inventory, costs, and supply planning. By using a standard set of substrates to produce the maximum range of products, press owners remain agile and take advantage of benefits such as faster turnaround.
Print quality across a wide variety of substrates is paramount. Primer plays a critical role in this process, providing an optimized surface bond between the ink and the substrate. In addition, efficient chemical formulation and product design objectives ensure it reduces the overall ink volume required to achieve the desired quality. Effective design understanding as to the interdependence of ink, primer, and a wide range of substrates delivers the quality, efficiency, and flexibility crucial in a high volume manufacturing process.
In-line priming with JetPrime® WB 1100 allows for the use of standard offset media to produce superior image quality without changing the gloss or color of the underlying finish. Moreover, the use of pre-coater equipment enables the primer solution.  Simply Inkjet has developed a novel coater technology that decouples the priming process from the press speed without creating additional process steps. This presentation will discuss how in-line priming and overprint coatings can provide reliable performance for packaging applications.  
Susan Bailey | Business Development Manager, Digital and Specialty Printing, Michelman
Meeting the Challenge: Aqueous Digital Inks for the Future of Packaging
Over the years the relevance of aqueous digital pigment inks has shifted from home & office to textiles and is now focused on sustainable solutions for the next evolution of printing in packaging.  DuPont has a long history of innovation in digital printing and continues to advance technology to address the needs of emerging packaging applications.  This presentation will discuss challenges and opportunities associated with aqueous pigment ink solutions for packaging.
Genara Andrade | New Business Development, DuPont Industrial Solutions, DuPont Industrial Solutions
Networking Break and Coffee
TRACK ONE
Session IV: Marketing – Colors and creating attractive packaging
> Session Description <
Color resonates with consumers. Brand recognition is one of the most important reasons that brands pay attention to packaging and the final product. This session will highlight how brand managers and marketing go through the color and packaging process and how they market to multiple generations.
Growth and Applications for Digital Decorating (Foils and Coatings)
This presentation will discuss the beautiful embellishments created through the use of off-line or near-line digital decorating techniques. The discussion will include information on the different types of equipment on the market today and advantages and disadvantages of each. The different types of digital foil decorating (polymer-based and toner-based adhesives), and the different types of specialty spot coatings (raised embossed coatings, glitter coatings, and more) will also be discussed. The advantages and disadvantages of digital foil decorating over other metallic decorating techniques will be explored as well as sustainability issues as it pertains to digital foils and coatings.
Jeff Peterson | Executive Director, Foil & Specialty Effects Association
Using your shape to extend your brand
Direct-to-Object printing continues to expand its reach into creative product packaging. Print algorithms, controls technology, and equipment designs are enabling the ability to print non-planar shapes more rapidly and effectively than ever. Manufacturers are no longer limited to applying shrink sleeves and decals to irregular geometries or to printing pseudo cylinders and cones. This session will explore possibilities that extend brand recognition beyond traditionally decorated spaces.
James Bullington | Chief Technology Officer, LSINC
TRACK TWO
Session IV: Operational Challenges
> Session Description <
This session will cover how to train and implement a digital print team, what are some tips and tricks to converting your operation to digital and how recycling and sustainability play into your operations.
More than a Press: Use Digital to Grow Your Business
  • For more than a decade, digital print has been heralded as the future of the packaging industry, but the future has been a bit slow to arrive.
  • Developments in printing technology have outpaced advancements in supply chain logistics and other areas of business that would enable brands to fully capitalize on digital print’s opportunities.
  • Whether you’re new to digital print or have been here from the beginning, the bag of tricks is still full of creative approaches that can put you at the front of the pack.
  • Join GP Hummingbird for this session that examines how to use digital print to transform the packaging supply chain, lift sales and become a more agile business.

Chris Knecht | Director of National Accounts Graphic Solutions, Georgia-Pacific Hummingbird®
How to Train and Implement a Team to run your Digital Print Machine
Welcome Reception
Registration and Opening Remarks
Registration Opens & Continental Breakfast
Welcome & Opening Remarks
Session V: Sustainability, Digital Print & E-Commerce – The Generation of Personalized Packaging
> Session Description <
Digital printing makes it easier to customize packaging and add personalization at a faster rate. The growing trend of wanting personalized or custom packaging has created an opportunity for brand marketing to get consumers to identify with a brand. [ People relate to stories and when products can be presented in a story-like way, they become irresistible to consumers.]
Cheaper, Faster, Better: Improving Your Supply Chain and Driving Sales with Digitally Printed Packaging
Featuring:
  • John Ballentine, Director Trade Business, The BoxMaker
  • Justin Stacy, Vice President of Ecommerce Solutions, The BoxMaker
Join John Ballentine, Director of Trade Business, and Justin Stacey, Vice President of Ecommerce Solutions, of The BoxMaker as they discuss how brands can leverage digital print production to thrive despite our challenging economic environment. Learn how digitally printed packaging reduces costs, accelerates speed-to-market, and enables brands to effortlessly test new packaging concepts and make late-stage adjustments to maximize the results of their marketing campaigns.
John Ballentine | Director of Trade Business, The BoxMaker
Direct printing to fibrebased containers
Several big brands have launched initiatives towards more sustainable packaging. More and more paper or fibre based containers show up in the media – bottles, cups, canisters. Whereas most of these containers are still under development, it is becoming more and more obvious that printing directly on these containers offers huge advantages – an attractive “no label” look, cost and material savings because no label is required, environmentally friendly water based inks, and on top of that the usual benefits of digital printing like short runs or personalization. Polytype has been printing directly to shape since its early beginnings more than 60 years ago, and since over 10 years in digital.
Clay Oliff | President/CEO, Polytype America Corporation
Networking Break
Single Pass Digital Printing on Corrugated- Vendor and Converter Perspectives
Additional Presenter:
  • Liz Logue, VP of Corporate Business Development/IJ Strategy, EFI 
Precision is a unique case of a corrugated business that is only digital printing (vs most are installing digital in an analog environment)
Justin Best | Vice President – Graphics & Production, Precision Digital Printing
Everyday Digital Expands Packaging Choices for Brand Owners
This presentation will focus on how digital single pass technology can expand choices for brand owners to become nimble to address marketing changes with corrugated packaging. Lloyd will look on how brands can utilize more substrates, consider more box styles while having the flexibility of more quantity choices. Examples will be shown of how converters and brands have worked together to quickly address marketing requirements, and the benefits to the brand as a result.
Lloyd Kent | Senior Sales Manager for Corrugated, Digital Printing North America, Domino
Session VI: Brand Protection and Smart Packaging
Brand Protection through Inkjet Printing
Featuring:
  • Michael Brice, Vice President of Sales and Business Development, INX International 
  • Keith Goldstein, Chief Operating Officer, VerifyMe
Packaging is the first point of contact between a product and the consumer. Digital Print enables print providers to deliver packaging in unique and cost-effective ways like never before. Make readies are eliminated, run lengths reduced, print can be direct to object, variable data can be integrated and innovative brand protection strategies can be incorporated. Preventing counterfeiting and diversion is a huge business priority globally and one in which packaging plays a crucial role. Digital Print unlocks the capability for variable data, including overt and covert marks/codes for brand protection and consumer engagement. Secure packaging is essential to minimize losses and protect the reputation of both brand owner and health and safety of the consumer.
Michael Brice | Vice President of Sales and Business Development, INX International
Lunch Break
Intelligent packaging solutions for the pharmaceutical industry…today
In this session, Jones Healthcare group will present 2 solutions for issues currently facing the pharmaceutical and healthcare sectors around the globe. The presentation will include 2 use cases which are currently being addressed by Jones products by patients today…not tomorrow. Jones will also chronicle the multi-year journey of research and development which allowed them to manufacture Smart Packaging products.
James Lee | Director, Innovation Solutions Group, Jones Healthcare Group
Smart Packaging Benefits for Manufacturers and Customers
Session VII: Packaging Design Challenges and New Opportunities
> Session Description <
This session will bring attention to new product opportunities such as consumables, CBD products, home & personal care, fashion and more.
Packaging as a Key Component to a Stand Out Brand
Covering cannabis logistics, regulations, packaging equipment acquisition, pack design.
 
Liz Carroll | Director of Marketing, 1620 Labs
Panel: Packaging Design Challenges
Panelists:
  • Liz Carroll, Director of Marketing, 1620 Labs
  • Stephan Ango, Lumi
  • Bella Lam, CEO/Founder, Coconut Whisk
- Innovative Packaging with Bold Colors and Designs
- Designing Conscientious Packaging
- Challenges Creating the Product – Are They Worth it?
- Creative Ways to Minimize Packaging
 
Panel: The Times Are Changing - Circular Economy, Carbon Footprint and Sustainability
Panelists:
  • Liz Logue, VP Strategy, Inkjet, EFI
  • Tom Molamphy, Sales & Technology Manager NA - Inkjet Inks, Siegwerk
  • Michael Miller, Manager for Digital Decoration, Ball Corporation
  • John A. Ortiz, VP, Ink and Materials, Chief Sustainability Officer, Memjet
     
This panel will talk about raw materials, recyclability, investing in sustainability, the future of the industry, inks, and more. Join these industry professionals as they discuss the future, where the investment is taking place and how we can help globally as consumers as well as from a business and industry perspective.
Closing Remarks