Millennials have surpassed baby boomers to become the largest generation in U.S. history. Millennials are taking over the workforce as we move through the 21st century, with current figures suggesting there are over 80 million millennials in the United States, a staggering quarter of the total population.
Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020.
As a result, the Millennial/GenZ generations have a significant influence on the decisions made by consumer goods manufacturers. Not only are they a driving force behind a changing product mix, but their purchase decisions are prompting manufacturers to differentiate their brands with creative and unique packaging. Of course, these demands place significant challenges on brand owners as they work to stay ahead of a curve, beset by a generation attuned to instant gratification.
Join us for an informative industry presentation on the latest digital printing trends, and hear how companies like Coca-Cola, Mondelez/Oreo, L'Oreal, Kraft, Budweiser, and others have leveraged Digital Package Printing innovations into successful, profitable and reliable outcomes.